How Don Lafontaine’s Death Changes Your Life
In a world where the voice is bigger than the man…
Don Lafontaine is someone virtually everyone on this planet knew based on the sound of his voice. But in spite a recent appearance in a car insurance commercial, you probably would have no idea what his name is or what he looked like.
Why does his death change your life? Lafontaine is responsible for the voice over work in virtually every single movie trailer you see. He arguably may have had one of the best jobs of all time. If you were cutting together a trailer for your film, it was a foregone conclusion, you schedule Lafontaine in to do the voice. Probably unfairly associated with the infamous phrase “In a world…” which tended to begin a lot of film trailers Lafontaine was also responsible for hundreds of thousands of voice overs throughout his career. It would be fair to say that most people in the United States hear his voice multiple times a day almost every day.
I think that 6 months from now or so you’re going to notice he’s gone. You’ll be asking yourself “What happened to these movie trailers?” You’ll see an ad for a big budget action flick and an unfamiliar voice is going to jar you to reality for a second. You may not know why, buy you’ll be wondering why it doesn’t sound right?
I’m pretty bummed about old, Don.
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